Autodetailing Training Guide

Product Testing

Product testing takes place when one company offers their product against another company so that they can attempt to convince consumers that theirs is better. Of course it would serve you best to advertise the results if they are positive.

Product testing is also a way for a new company to learn what is wrong with their merchandise before it reaches the market. It is a good way to get the general opinion of your potential consumer before you officially open for business. It helps get the “kinks” out first.

Offering A Pre-opening

This is a lot like hosting a sneak preview to a movie. This is where you can invite a select number of people into your retail outlet so that they can catch a glimpse of what you are hoping to accomplish.

You must understand that this is not the same as actually letting people into your leased property. This is more of allowing them to see what your idea is and offering a look at it in its expected reality. To do this, you would have to project a video replication of your store’s concept. This gives potential consumers a chance to see your idea before them, without you having to spend all of the money that it takes to begin a business first.

This is becoming a popular way for people to get an idea of their business as well as for you to get the consumer’s reaction to your idea without having to make it a full realization first. You can also make a computer generated CD-ROM and give your presentation to consumers to take home.